Procter & Gamble has promoted Shalini Saraswat to lead Pantene India, strengthening its hair care leadership and commercial strategy in the Indian market. P&G Appoints Shalini Saraswat to Lead Pantene India THE WHAT? Procter & Gamble (P&G) has promoted Shalini Saraswat…
Zee Entertainment Enterprises Ltd. (ZEE) has expanded its sports broadcasting portfolio with the acquisition of rights to the Professional Golf Tour of India (PGTI), adding professional golf to its growing line-up of premium sporting properties following a series of high-profile…
Thomas will take responsibility for Zeno Australia’s business strategy, client partnerships, people and growth, while continuing to play a leadership role across the broader APAC region. A Zeno leader for more than eight years, Thomas previously led the Australian business…
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…
Always on the front line of industry innovation and leadership, Heidi Raphael has taken on a new role as President and CEO of the New York State Broadcasters Association. “It feels wonderful! Getting to take everything I’ve learned over the…
Local advertising is nearing a tipping point. New research from Borrell Associates projects that digital will capture 80% of all local ad dollars by 2030. That forecast should change how local media companies think about the next four years. The firm now…
Nancy Monette has been a vegetarian for over five decades, and for 32 of those years, she owned Subway restaurants. The franchise became a fast-food haven when her daughter started working at a Subway in Athol, Mass. Instead of the McDonald’s…
\"I think many international brand owners, particularly those coming from the US, adopted a one-size-fits-all mentality,\" he said. \"They assumed that whatever worked in their home market would work in China, and that local partners should simply follow their direction.
Gen Z is emerging as an important force in festive-season consumption, but its shopping behaviour is not necessarily driven by impulse alone. Younger consumers are making more frequent, smaller purchases across categories, balancing personal preferences with family-led gifting and using…
Tata Consumer Products is focusing on consumer-led marketing as digital discovery, quick commerce and changing consumption preferences reshape the packaged beverages market. The company's approach spans evolving media investments, creator partnerships, Gen Z preferences and growing demand for functional beverages…
Publishers, adtech, agencies, and brand media strategies across platforms.
An article joins this feed when it matches these terms. Each one is also a search of its own.