Ida Cohen Rosenthal not only invented this important undergarment; hers was also the first American lingerie company to actually advertise their bras. If you’re wearing a bra right now, you can thank a Jewish immigrant named Ida Cohen Rosenthal for…
If Sarah J. Maas’s “fairy smut” has you needing backup for your ‘wettest moments’, this underwear brand is here to absorb the blow — up to 11 super tampons’ worth, to be exact. Underwear brand Knix has launched a spicy new collection in…
These 10 lingerie brands in the U.S., from Victoria's Secret to Hanky Panky, show how bras, shapewear and underwear changed across a century of American retail A bra is a piece of engineering, and every lingerie label sells its own answer to…
We found love in a hopeless place (the underwear department). While Rihanna is best known for her chart-topping music, her entrepreneurial empire extends far beyond Fenty Beauty thanks to Savage X Fenty, her lingerie and loungewear label. The brand operates…
Keke Palmer just debuted her 2026 Halloween costume and she is serving heavenly bodies as a VS Angel. The Victoria’s Secret Fashion Show may have come and gone, but the girls are still serving. Keke Palmer debuted her 2026 Halloween costume and…
May 01, 2025, 08:34 ET After 25 years in B2B, Alexis S Intimates—an independent Black female-owned brand—sets a new industry standard with the largest size range and most extensive style selection for curvy bodies. ATLANTA, May 1, 2025 /PRNewswire/ -- Alexis S Intimates, an independently owned…
WITH the global lingerie market set to reach an astronomical £105.8 billion by 2030, lingerie business is a booming industry. With big bra sales comes even bigger money, and it’s no wonder why many A-listers are launching their own lingerie lines, amongst…
Focusing on women and celebrating what makes them so unique, Evie Magazine helps women seek truth and find beauty...the kind that really matters. No amount of keyboard warriors can talk me out of thinking the original Victoriaâs Secret…
By Anthony DeMarco, Senior Contributor Kylie Jenner wearing the Fantasy Bra created by Jacob & Co. at the 2026 Victoria’s Secret Fashion Show on October 18 Variety via Getty Images Kylie Jenner wore a diamond-encrusted bra valued at $50 million at the 2026 Victoria’s Secret…
I think we all gazed in absolute awe when Kylie Jenner stepped onto the Victoria’s Secret runway wearing none other than the iconic Fantasy Bra. It marked the first time in eight years that a Fantasy Bra had graced the…
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