William Burns has launched Burns SEO Advertising in Bridgewater MA A local SEO agency focusing on helping businesses in Massachusetts who have service areas with professional SEO Meta ads Google ads and social media services Burns SEO http www thewilliamburns...
Google’s Conan Liu discusses ways luxury brands can help ensure proper brand discovery and proper responses to queries on the search engine. Luxury brands have a lot of questions about Google Search — especially on controlling how they come across on…
When programmatic SEO works, it turns a spreadsheet of structured data into thousands of ranking pages that attract real search traffic, without a content team. But the line between a traffic engine and a domain-burning liability is thinner than most…
Cumulative Layout Shift (CLS) is a Core Web Vitals metric that measures how much visible content unexpectedly shifts around on a screen while a page loads. If you have ever tried to tap a button on your phone only to…
Most of us share links everywhere. Instagram bio. WhatsApp groups. Email. Ads. A poster with a QR code. Then a sale happens, and someone asks a simple question. Which link did it? If you cannot answer that, you are guessing.
Moving from WordPress to Next.js makes a site faster and removes plugin maintenance. The risk is SEO: if URLs change without redirects, rankings drop. Here is the checklist I follow. Before the build Crawl the live site and export…
After Google's Gemini-powered AI incorrectly summarized an article I'd written, I went in search of ways to limit AI Overviews from appearing in my search results. Though I’m always dubious about the accuracy of AI-generated info, this incident taught me…
I expected 23 of my 119 sites to be underperformers. I did not expect Google to have zero of their real pages in the index. I sampled 15 URLs per property through the Search Console URL Inspection API and grouped the results. On…
Most personal websites are built for the wrong audience. Not the wrong people — the wrong geography. If your site is served from a single origin in one region, visitors on other continents pay for it in latency, and Google notices.
I parsed 424 application/ld+json blocks across 287 pages. Nineteen of them were not JSON. Each of the nineteen had a base64-encoded script stapled to the end of a perfectly valid schema object. The markup looked fine in every validator that…
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