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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
7+ hour, 43+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Improved finance conditions offer encouragement for Welsh SMEs - report - Insider Media
6+ hour, 13+ min ago (567+ words) The latest Insider leads with Matt Wild, whose Wild Creations business makes amazing scenes and props for theme parks. Adam Price, cabinet minister… Improving access to finance is providing a welcome boost for Welsh SMEs, but economic uncertainty remains the…...
Your Brand. Your Legacy. Our Innovation.
5+ hour, 42+ min ago (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...
What The FTC Can Learn From Google???s Ad Tech Case As It Pursues Amazon
6+ hour, 12+ min ago (891+ words) The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing…...
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
6+ hour, 37+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
Oliver Darcy's Status Explores the Future of AI, News, and Subscriptions
7+ hour, 2+ min ago (428+ words) Before I dive in, let me make something clear. Many of the speakers at this event represented what some label the left or liberal news media. But I don’t care about right and left labels. I believe our role in…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
8+ hour, 21+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Denny's harnesses the power of a viral internet sensation in new ad
11+ hour, 35+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
El Nio: Why Kenyan businesses must consider taking insurance against predicted floods
8+ hour, 7+ min ago (214+ words) Between 1997 and 1998, El Niño rains caused heavy flooding in Kenya. There was devastating destruction of roads, buildings, and crops. Supply chains were disrupted and communities displaced. Losses ran into billions of shillings. The businesses that survived physical destruction did not…...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
8+ hour, 26+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...