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Getting to Know Google

Google’s Conan Liu discusses ways luxury brands can help ensure proper brand discovery and proper responses to queries on the search engine. Luxury brands have a lot of questions about Google Search — especially on controlling how they come across on…

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Breathing Fresh Life Into a Brand

CEOs Libby Wadle of J.Crew Group and Jonathan Saven of L'Agence talk customer centricity, collaborations, item icons and other tactics to enliven their brands and get them top-of-mind among consumers. L’Agence and J.Crew have distinct approaches to fashion and…

Marketing & Growth

Brand, creative, content, social, and performance marketing that drives demand.

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Inside Marketing & Growth

Brand & Positioning Identity systems, messaging, and guidelines that clarify who you are.
Advertising & Creative Concepts, media plans, creative testing, and measurement that scale.
SEO & Content Keyword strategy, topical authority, blog/newsletters, and link building.
Social & Influencers Short‑form video, creator partnerships, and community engagement tactics.
Email, CRM & Lifecycle Segmentation, nurture journeys, win‑backs, and automations that convert.
Conversion & A/B Testing Landing pages, funnels, and experiments to lift signups and sales.

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